Updated Curriculum - Department of Marketing Management

 Updated Curriculum  (2021 Batch on wards) DMM_FMS_RUSL

Course Code	Subject	No. of credits	Direct Contact Hours		Independent Learning Hours	Notional Hours
			Lectures	Tutorial/ Practical
YEAR I - SEMESTER I
MGT  1113	Principles of Management	3	30	30	90	150
MKT  1123	Fundamentals of Marketing	3	30	30	90	150
ACF   1133	Financial Accounting	3	30	30	90	150
MGT  1143	Business Mathematics	3	30	30	90	150
ITM 1152	Foundation of Information Systems	2	20	20	60	100
ELT 1162	English Communication Skills	2	20	20	60	100
Total Credits and contact hours		16	160	160	480	800
YEAR I - SEMESTER II
MKT 1213	Consumer Behavior	3	30	30	90	150
MGT 1223	Micro and Macro Economics	3	30	30	90	150
ITM  1233	Design Essentials	3	30	30	90	150
MGT 1243	Business Statistics	3	30	30	90	150
ELT 1252	Business English	2	20	20	60	100
MKT   1261	Soft  Skills Development	1	-	25	25	50
Total Credits and contact hours		15	140	165	445	750
YEAR II - SEMESTER I
MKT   2112	Sustainable Marketing	2	20	20	60	100
MKT   2123	Digital Marketing	3	30	30	90	150
MKT  2133	Legal Aspects of Marketing	3	30	30	90	150
ACF   2143	Cost and Management Accounting	3	30	30	90	150
ELT   2152	Business Communication	2	20	20	60	100
MKT   2161	Personality and Skills Development	1	-	25	25	50
Total Credits and contact hours		14	130	155	415	700
YEAR II - SEMESTER II
HRM  2213	Human Resource Management	3	30	30	90	150
MKT 2223	Entrepreneurial Marketing	3	30	30	90	150
ITM 2233	Management Information System	3	30	30	90	150
MKT 2243	Sales and Retail Management	3	30	30	90	150
MKT 2253	Content Marketing	3	30	30	90	150
MKT   2261	Personality and Professional Skills Development	1	-	25	25	50
Total Credits and contact hours		16	150	175	475	800
YEAR  III - SEMESTER I
MGT   3113	Operations Management	3	30	30	90	150
ACF 3123	Financial Management	3	30	30	90	150
ITM  3133	Web Technologies (Optional)	3	30	30	90	150
THM  3143	Event Management (Optional)
MKT   3153	Marketing Engineering & Analytics	3	30	30	90	150
MKT   3164	Product and Brand Management	4	40	40	120	200
ELT   3171	English for Marketing Profession	1	-	25	25	50
Total Credits and contact hours		17	160	185	505	850
YEAR III - SEMESTER II
MKT   3213	Supply Chain Management	3	30	30	90	150
MKT   3223	Integrated Marketing Communication	3	30	30	90	150
MKT   3233	Data-Driven Marketing (Optional)	3	30	30	90	150
MKT  3243	Industrial Marketing(Optional)
MKT   3253	Marketing Research Methodology	3	30	30	90	150
MKT   3261	Industry Exposure	1	-		100	100
Total Credits and contact hours		13	120	120	460	700
YEAR IV- SEMESTER I
MGT   4114	Strategic Management	4	40	40	120	200
MKT 4123	Global Marketing (Optional)	3                   30                        30                   90                      150
MKT   4133	Programmatic Advertising (Optional)
MGT   4148	Independent Research	8	-	-	800	800
MKT   4153	Service Marketing	3	30	30	90	150
Total Credits and contact hours		18	100	100	1100	1300
YEAR IV- SEMESTER II
MKT 4214	Marketing Consultancy	4	40	40	120	200
MKT  4228	Industrial Training	8	-	-	800	800
Total Credits and contact hours		12	40	40	920	1000
Total Credit and contact hours for the entire degree program		121	1000	1100	4800	6900